We sent over colour pallets and agreed on a colour scheme, as well on two logo variations. We then started planning the development of the website, we wanted it to look fun and engaging as well as a corporate feel to make sure they are talking to both of their main users.
We focused on bringing a seamless experience to both users, regardless which device they are using, because the user engagement matters a lot for conversions and ROI. So we opted for a responsive website, which is standard for any website we develop
We had to scale down the information provided, so the user wasn’t bombarded with loads of text. We added eye-catching headers, and images.