We took U.G.L.Y Tribe through a full branding process, gathering as much information as possible so we can understand the business and what they were trying to achieve. We sent over colour pallets and agreed on a colour scheme, as well on two logo variations. We then started planning the development of the website, we wanted it to look fun and engaging as well as a corporate feel to make sure they are talking to both of their main users.
We focused on bringing a seamless experience to both users, regardless which device they are using. We had to scale down the information provided, so the user wasn’t bombarded with loads of text. We added eye-catching headers, and images.